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2014.10.28 | 低消費力
| [Volume 9 Issue 10, #1959] |
| Weak Purchasing Power: High Price or Low Income?? |
| 我可以話係見到日本有眾多KitKat口味而大開眼界.. 前幾日, 終於俾我喺呢度某超市見到個比較特別嘅KitKat口味, 「烘烤KitKat」, 當然係入口貨啦.. 無可厚非, 我當時係非常興奮, 不過最終都係冇買到, 因為我寧願買便宜好多又可以喂飽我六餐嘅お茶漬け啦, 哈哈!! 老實講啦, RM17.90一包確實唔係平囉, 大家是否同意?? 我曾經同某位友人傾偈得到一個結論, 我哋冇KiKat口味選擇嘅原因, 係因為國人消費能力低.. 再諗深一層, 我就覺得未必係因為嘢賣得貴, 更有說服力嘅反而係因為我哋好高嘅入口稅同埋好低嘅個人收入.. 做一條簡單數學題啦, 假設一個日本人每月平均賺¥200,000, 以¥500購買都只不過係收入嘅0.25%.. 而一個馬來西亞人每月平均賺RM2000(我哋唔好否定呢個事實), 就需要嘔出RM18, 即係收入嘅0.9%購買.. 以上只不過係本人一個小小的想法, 並非可能反映真實情況.. :) |
| i have to say i'm utterly impressed by the many flavors of KitKat i've seen in Japan.. the other day, i finally saw a more creative KitKat flavor in a local supermarket, the "Baked KitKat", imported of course.. no doubt i was very excited, but then i did not buy that because i rather buy the ochazuke which is way cheaper yet can feed me six meals, haha!! frankly, RM17.90 for this packet is not cheap at all, agree?? i once was talking with a friend and we concluded that the reason we do not have choices for KitKat flavors is the generally low purchasing power of the people.. second thought, i guess it may not be due to the selling price but more convincingly, the high import tax and low personal income we are earning.. just a simple math, let's say a Japanese with an average ¥200,000 income can get this at ¥500 which is just 0.25% of his salary, but a Malaysian with an average RM2000 income (let's not deny this fact) has to fork out RM18 which is 0.9% of his pay to buy this.. just my humble opinion and this may not reflect the true case.. :) |
2014.10.24 | お茶漬け
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